Danish newspapers boast large adds from Robocare seemingly marketing new high tech robots that can replace human care in homes for the elderly.

Speculations abound that the campaign is a hoax, see for example the Amino blog. The contact address is fake and the company website is owned by a media company Wasabi.

Today I checked the Robocare press release pdf-file. The owner of the document is Mette Stuhr from Wasabi, so there maybe something to this hoax theory…Wasabi is used by the Danish Union FOA organizing personnel in the public care sector … and maybe robot hijacker?

June 6, 2010:  Social workers’ union FOA has launched a second wave of ads confirming the ownership of  Robocare.