Lars

Danish newspapers boast large adds from Robocare seemingly marketing new high tech robots that can replace human care in homes for the elderly. Speculations abound that the campaign is a hoax, see for example the Amino blog. The contact address is fake and the company website is owned by a media company Wasabi. Today I [...]

According to a recent post at The Brandbuilder Blog BP has been unable to control  the Global PR leak in Twitter and seems to have accepted the impersonator. The BP brand – including logo – is hijacked and turned into a bitter joke featuring tweeds like: Proud to announce that BP will be sponsoring the New [...]

Free will is considered a hallmark of humanity. The ultimate exercise in free will is to create true randomness: You decide when and nobody can predict you. Can humans be random if they want to? Mathematically randomness is defined as a process with some degree of unpredictability. The simplest random process being so-called white noise [...]

Human predictability is a key premise of modern digital services ranging from Google search to Amazon’s product recommendations, and will also play a key role in the Responsible Business in the Blogosphere project. We all enjoy that Google’s PageRank can help predict which web-page we are out looking for, based on a few query terms and the [...]