Mette Morsing, PhD, is a Professor at Copenhagen Business School (CBS) and Director of CBS Center for Corporate Social Responsibility (cbsCSR). Mette has published in a number of journals such as Human Relations, Corporate Reputation Review, Corporate Governance: the International Journal of Business in Society, Journal of Business Ethics Education, Harvard-Deusto Business Review and Business Ethics: a European Review. Her latest books published in English are Media, Organization and Identity at Palgrave Macmillan (2009), Corporate Communication: Convention, Complexity and Critique at Sage Publications (2008) and Corporate Social Responsibility (2006). Morsing is a member of a number of Nordic/European committees and boards on issues of CSR.
Mette’s interests in the project
My research interest in new social media is a natural extension of many years of studying interlinkages between communication and identity. Based on my core interest in exploring the communicative challenges of corporate social and environmental engagments, I am particularly interested in exploring two issues: first, in understanding how the presumably open, transparent and democratic dialogue among web 2.0. communities influences corporate legitimacy and invites new forms of corporate control. Second, I am interested in how new social media influences identity.
Lars Kai Hansen
Lars Kai Hansen is a Professor and Head of Section at The Technical University of Denmark (DTU), Department of Informatics and Mathematical Modeling. Lars conducts research within intelligent systems and on how the resources of the increasingly powerful computer can be applied in creating better solutions for e.g. businesses. Lars has an education as a physician and holds a PhD from University of Copenhagen (1986). He has been employed at DTU since 1990 and has managed several research projects since then. Lars has additionally published more than 200 scientific articles in journals and books.
Adam Arvidsson is Associate Professor of Sociology at the University of Milano Italy. In the past he has written extensively on advertising, brands and creative industries. His present research interests concern the sociology of ‘value’ in all of its different aspects. His forthcoming book , The Ethical Economy. Business and Society in the 21st Century (Columbia University Press, 2010, co-authored with Nicolai Peitersen) argues that we are facing a radical transformation in the very core logic by means of which our economy works. Increasingly, value in economic processes derives not primarily form inputs of productive time, but form the ability to install virtuous social relations. In parallel he is pursuing empirical research on how value is created in ‘creative’ sectors, like fashion and music; on alternative forms of value creation, like bottom up innovation and independent forms of social production, and more recently, how value is set and defined by financial operators. Adam Arvidsson is a member of the foundation for peer-to-peer alternatives and he contributes to a number of blogs, networks and discussion for a around alternative economic futures. (see more at http://sites.google.com/site/adamarvidssonsite/)
Adam’s interests in the project
In this research project I will primarily pursue my interest in exploring the link between reputation and financial value. Is it possible to find more elaborate ways of determining the value of reputation? How is reputation produced in a new kinds networked public sphere? Is there a strong connection between reputational value and social impact? What might future standards for a rational valuation of reputation be?
Annemette Kjærgaard, PhD, is Associate Professor in IS & Organization at the Department of Informatics at the Copenhagen Business School, Denmark where she lectures in change management and organizational development. Her research interests are organizational and human implications of implementation and use of information systems with a special focus on organizational identity and organizational change. She has published in e.g. Journal of Information technology, OMEGA, International Studies of Management and Organization and International Journal of Knowledge Management. (see more at www.cbs.dk/amk)
Annemette’s interests in the project
My particular research interest in the RBB project is to explore how corporations strategically manage their presence in new social media in order to appear legitimate in both online and offline contexts, and how their actions and reactions influence organizational identity construction.
Finn Årup Nielsen
Finn Årup Nielsen is a Senior Researcher at DTU Informatics and have for several years explored computer-based methods for representation, analysis and visualization of complex data. He has constructed program packages and Web-based databases for brain science data, analyzed scientific abstracts to extract the different topics within the texts and analyzed the citation patterns for Wikipedia. He is especially interested in open knowledge where the contributions from multiple peoples combines such that machine learning methods may extract an ensemble knowledge. (see more at http://www.imm.dtu.dk/~fn/)
Finn’s interests in the project
Within the project I will build tools to analyze user posting. A target would be a real-time online system with topic sentiment analysis of companies with social network analysis; a system combining information from several sources-ordinary blogs, mikroblogs, article and video comments-and presents an advanced analysis ready for users and companies alike.
Anne Vestergaard is currently completing her PhD project at the Department of Intercultural Communication and Management, Copenhagen Business School. With a background in linguistics, cognitive science and media studies and an inclination toward critical theory, her PhD research investigates historically the marketing communication of humanitarian organizations with a view to examining the effect on ethical discourses of wider societal influences such as mediatization, commercialization and globalization. Vestergaard’s publications include Branding the Humanitarian. The case of Amnesty International. Journal of Language and Politics, vol. 7, 3, 2008 and Identity, Integrity and Humanitarian Appeal in Chouliaraki, L. & Morsing, M. (eds): Media, Organisations and Identity, Palgrave, 2009.
Anne’s interests in the project
In this project, I will pursue my interest in the ethical discourses that underpin CSR-communication and their role in contributing to corporate legitimacy and trust. In so doing, I will also explore the methodological potential offered by the project’s collaboration with signal processing researchers for combining content analysis with discourse analysis.
Itziar Castellò, PhD, Assistant Professor at Copenhagen Business School (CBS) and Researcher at the Center for Corporate Social Responsibility (cbsCSR). Itziar’s research focus is on Corporate Social Responsibility and its’ relation with strategy; sustainability agenda setting; sensemaking and legitimacy processes. Itziar’s publications include articles in The Journal of Business Ethics, Corporate Governance and in a number of books and non academic journals. She has conducted a number of case studies around strategic CSR and studied the evolution of the corporate legitimacy strategies in implementing strategic CSR. Previously, Itziar was a researcher at the Institute for Social Innovation at Esade Business School; worked for AccountAbility (United Kingdom) as a senior researcher; for PricewaterhouseCoopers as manager and in General Electric as project manager and Six Sigma Master Black Belt. She has carried out numerous consultancy and research projects on subjects such as strategic CSR, responsible consumption, corporate reporting, accountability mechanisms and assurance processes.
Itziar’s interests in the project
My research in this project will pursue my interest in the analysis of sustainability discourses and their implications in the process of building corporate legitimacy. Combining case studies and data mining analysis I will look into how social media principles and tools are used to build corporate legitimacy and how companies make sense of the new forms of relation with the stakeholders created by social media.
Lasse Lohilahti Mølgaard
Lasse Mølgaard is postdoc at DTU Informatics. His research interests are mainly in application of machine learning in the areas of sound analysis, spoken document retrieval, and text mining. The methods have for instance been applied for search in podcasts and for analyses of Wikipedia articles. He obtained the M.Sc.EE. in 2006 and a Ph.d. in 2009, both from the Institute of Informatics and Mathematical Modelling at the Technical University of Denmark. (see more at http://imm.dtu.dk/~llm)
Lasse’s interests in the project
My interest in this project revolves around the development of text mining methods that are useful for monitoring and searching the main stream media and the blogosphere. The focus is primarily on sentiment analysis, i.e. determining the general attitude expressed in a text.
Elanor Colleoni is a PostDoc at CBS-Corporate Social Responsibility. With a background in informatics and economic sociology, her PhD research investigates empirically the transformation of the labour market and working conditions, in terms of workers’ skill level through a comparison between Italy and Germany, using employer-employee administrative database. She has published in e.g. Measuring Skill Level Integrating Administrative Dataset and National Collective Agreement Archive, Centre for Employment Studies; Annual Review of Working Condition.
Elanor’s interests in the project
In this project, I will focus in the relationship between companies’ financial market value and reputation. I will also investigate the relationship between viral communication, public opinion and trust in the World Wide Web. Finally, I will explore the methodological potential offered by agent based micro-simulation in modelling complex systems, such as finance market and on-line communication.
Marcin Szewczyk is a Ph.D. student at DTU Informatics, Cognitive Systems Section. His research is focused on semantic and syntactic text analysis, ontological engineering and word sense disambiguation. He has a background in logical programming, concurrent programming, databases and real-time systems. He holds a M.Sc. in Computer Science and Engineering for investigating databases for neuroinformatics and semantic text analysis to extend keyword based search.
Marcin’s interests in the project
I am interested in creating tools working on real world data from publicly available data sources and performing automatic sentiment classification, topic detection and discourse analysis fusing rule based and statistical methods, common senseknowledge, ontologies and logical programming.
Rikke Augustinus Eriksen is the Project Manager of the RBB research project. Rikke holds a M.Sc. in Marketing Communications Management from CBS and has written her Master Thesis on why corporations engage in CSR and which role the corporate brand plays in strategic CSR communication. In this project Rikke handles the research project’s complexities, strategies and national as well as international relations – not to forget the budgets!